On the palate, there is tropical kiwi fruit, melon and a hint of sweet cinnamon spice. Presented in a hand-crafted wooden box marked ‘Dubai Duty Free Exclusive’, this rare whisky offers peach, sweet pear and strawberry jam notes on the nose. The Glenlivet 35 Years Old Dubai Duty Free Exclusive was hand selected by master distiller Alan Winchester, who personally attended a VIP six-course dinner at Dubai’s One&Only Royal Mirage Dubai hotel to celebrate the whisky’s launch. For the UAE airport retailer’s 35th anniversary celebrations from the 17-20 December 2018, a 25 per cent discount was applied to a wide range of goods and The Glenlivet produced a rare exclusive bottling to mark the occasion. The promotion generated staggering sales of $54m (£42.6m) in 2017, so perhaps it’s not surprising that luxury goods suppliers are starting to develop exclusive products to sell for the big event. Yet the industry sees nothing quite like the scale of Dubai Duty Free’s three-day anniversary pre-Christmas sale each December. Price-off promotions and discounts are part and parcel of the global duty-free business.
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